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Non-Traditional Marketing Section Luncheon
recent trends in direct response marketing. This discussion will be led by two prominent direct response marketing ... of the growth strategies of a large established direct response company with those of a smaller, more ...- Authors: H Shumrak, Fred M Singer, Gary A Kauffman, Terre A Tuzzolino
- Date: Oct 1986
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Marketing and Pricing Considerations of Special-Risk Products
events. Policy- holders can range from local day-care centers to major universities with thou- sands of ... through direct solicitation or by using a stuffer in the student's tuition bill. Any direct solicitations ...- Authors: Joseph Brennan, Fred M Singer, Cornelius J Lehane, Robert E McKean
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance